Crypto in South Asia: Key Things to Know

Crypto culture in Vietnam, Indonesia, Singapore, and India.

Over a year ago, my high school buddy Arthur and I co-founded Pink Brains, a DeFi creator studio.

Our team has since grown to six members, with 4 coming from Vietnam. Through our discussions about crypto, it became clear how different the Vietnamese crypto market and mentality are compared to the West, which dominates the narrative on X.

But as crypto grown into a global industry, the dominance of Western and English-speaking KOLs could blind us to opportunities beyond our Western bubble.

For example, in my last blog post on the Current State of the Market, I was surprised to find out that OpenSocial had more users than Farcaster or Lens, despite much lower mindshare on X. The secret to their success? Indonesia, Vietnam, India dominate the user base.

So, for this blog post, I and Mai, the brains behind the Pink Brains official X account, teamed to share insights on the South Asian crypto market. Feel free to follow our Pink Brains account for unique insight on crypto, market updates, a…